Following Su Yizhou's "hint" last time, Su Jin was no longer confined to the import and export trade of hardware accessories, but instead set his sights on the imported cosmetics market from abroad.
The day he came home, Su Jin began investigating information on foreign cosmetics brands making their way into the domestic market in recent years. He discovered that in these economically developed regions of the country, enthusiasm for foreign cosmetics was extremely high.
Some brands were even in short supply, and with the rise of the Taobao website over the past few years, cosmetics sales had been growing day by day.
This was an opportunity, but at the same time, it was a challenge for Su Jin.
One must understand that whether a business changes its product direction or expands its services, it is no easy feat, let alone pivoting from hardware accessories to the cosmetics market.
This seemed like a gamble—a bet on whether Su Jin could make the right decisions as a leader at a critical moment.
As an outsider, immediately investing funds into cosmetics research and development was obviously impractical. He could only grope his way forward slowly, first seeking agency rights for cosmetics brands, and then taking it step by step, accumulating experience before launching products with his own style.
Su Jin also understood that without expanding this sector of the market, the company's single-mode business would struggle to cope with all kinds of external risks. The volatility in import and export trade a while back, which had almost destroyed the company, was a prime example. He had to strive for reform to get ahead.
He still had a wife and child behind him; he had every reason not to lose.
After that day, following deep market research and utilizing his connections in import and export, he finally secured the agency rights for a cosmetics line.
He only applied for a small batch of samples to conduct a market research experiment, and only after finding that the response was quite good did he begin to flex his muscles.
Over a month passed, and relying on the brand's outstanding results and the price advantage he had secured through his network, he quickly captured most of the market in the Shancheng region. In the process, the company was thriving day by day.
Today, looking at the monthly sales and profit report provided by his employees, and comparing the profit margins of cosmetics versus hardware, he had decided to gradually shift the company's core focus of development.
After arranging his employees' work for the day, he could hardly wait to run home and share the news with his wife.
He got into the Volkswagen he had bought two or three years ago, stepped on the gas pedal with the momentum of a Ferrari, and sped away. (Who knows, maybe he'll really be driving a Ferrari in the future.)
And so, still daydreaming about his future life, a triumphant Su Jin walked in, carrying a series of gift boxes of the cosmetic agency, fawning over Liu Shiran at home and striking a pose waiting to be praised.
"Honey, did I do pretty well this time? Your husband is definitely a business genius!"
Seeing Su Jin acting like a little child, Liu Shiran only smiled slightly. Thinking back to their marriage, Su Jin seemed to have never broken the promises he made when he proposed, never letting her suffer through any hardships, a wave of deep emotion washed over her.
Watching his utterly smug old man, and recalling how he had only casually mentioned something about this field last time and yet brought about such a huge change, Su Yizhou felt proud of his dad.
Still, he couldn't stand his dad's cocky look. The term "flexing" didn't exist yet, but he had already figured out how to "flex big" in front of his old man in the future. If he didn't avenge this "grudge," he would fail his identity as a transmigrator.
Aside from rewarding Su Jin with a sweet kiss in front of Su Yizhou, Liu Shiran also prepared a table of hearty dishes to pamper him in the evening.
Looking at the table full of food, Su Yizhou felt envious. When would he ever get this kind of treatment? He looked at Su Jin with the heartwarming relief of an old father watching his son grow up (though the dynamic was completely reversed).
Imagining his future life as a rich second generation, a wretched expression unbecoming of a five- or six-year-old child appeared on Su Yizhou's face.
In the future, he would have beauties in his arms on both sides—cough, no, luxury cars and beauties... cough, also no, lying flat at home?
Don't even think about it! Su Yizhou snapped out of his fantasy in a hurry, sighing inwardly that money ruins a person.
Lying flat was naturally out of the question; having been reborn into this lifetime, he certainly had his own pursuits.
As for having beauties in both arms, to say nothing of how it didn't align with Su Da's view of romance, he would first have to consider whether Liu Shiran would beat him to death.
As for luxury cars... heh heh heh, he could definitely get behind that. (Bro, they let you daydream and you actually went all out.)
At the dining table, seeing their son smiling wretchedly and foolishly the whole time, Liu Shiran and Su Jin exchanged glances, both reading the meaning in each other's eyes:
"This son we gave birth to... isn't he simple-minded?"
Coming back to his senses, Su Yizhou blushed when he saw his parents teasing him with smiles.
"Honey, do you think Zhouzhou is sick? Why else would he be smiling so..."
"What kind of nonsense are you up to again, grinning like a fool?"
Seeing Su Jin staring at him with a scrutinizing gaze, Su Yizhou had no choice but to pretend that he was simply excited to see Liu Shiran cook a table of hearty dishes, and buried his head in eating.
Seeing Su Yizhou acting like this, his parents just smiled, marveling at the innocence of a child. Laughter continuously drifted from the dining table—what a harmonious scene.
This atmosphere was simply wonderful!
Great events bring high spirits. With such a massive change happening in this lifetime, the old man probably wouldn't go bald so quickly, right?
Jinzi, this is all I can do to help you. Once a child grows up, he has to rely on himself.
He couldn't possibly tell his old man that Bitcoin would skyrocket a dozen years from now. Not only would his parents laugh at him like he was a fool, but he might also get disciplined.
All in all, he was just too small right now. Showing cognitive abilities inconsistent with his age would usually be seen as being an anomaly; he couldn't reveal everything all at once and had to take it step by step, waiting until he grew a bit older!
(Is he still... unable to adapt to this body?) (A severe case of adolescent delusions.)
Wait, speaking of going bald?
Jinzi went bald in his 40s—doesn't that mean I'll also... No, no, when the Chinese New Year comes around and we go back home, I have to ask Grandpa when he started going bald. I definitely don't want to go bald prematurely in my youth!
He longed to hurry back to his hometown to see his grandpa. He had promised his grandpa when he was little that when he made money in the future, he would spend it on him, and Grandpa had smiled and agreed.
Yet before he could show his filial piety, Grandpa passed away to another world due to cancer during his junior high school years.
How did that saying go? "The tree desires stillness, but the wind will not stop; the son wishes to serve, but his parents are no more."
In his memories, Grandpa's back was always hunched, whereas in his past life, even when his head was practically pressed against the ground, he was still taller than Grandpa.
In this lifetime, no matter what, he had to drag Grandpa along for regular medical checkups. In the previous life, the old man was reluctant to spend the money—such was always the mindset of the older generation.
However, with Su Jin's career developing the way it was in this lifetime, things were completely incomparable. When the time came, even if he had to drag Grandpa, he would pull him to the hospital.
No matter what, Grandpa had to live to see him get married and have children. In his past life, Grandpa had promised to let this grandson properly show his filial piety!